cmatters – April 2008 Dedicated to the world-wide CMAT™ & Customer Futures communities – providing news & views in the field of Customer Management & Customer Experience.     Welcome to the April edition of cmatters CMATs continued to be undertaken across the world in 2007 – its 10th year in existence. Reviewing the results threw up some unexpected findings, which we consider this month. I hope you enjoy this and all the articles. Peter Lavers Editor-in-Chief CMAT™ provides a detailed, objective, benchmarked assessment of an organisation's capability to effectively manage its customers. Customer Futures is an international network of learning groups that focus on the design and delivery of a competitive and profitable Customer Experience. Contact cmatters       The CMAT Review Peter Lavers considers how new highest AND lowest CMAT scores were registered, and how the average CMAT score actually dropped last year. Find out more News What's happening in the community. Find out more     Customer Futures Uncover the inner workings of good customer management. Find out more Case study Paul King discusses the questions that should be considered when deciding upon and implementing a data management/ database project. Find out more     From the toolkit Customer View is a tool to encourage your clients to talk with you. Find out more Cmatter interview Robin Mitchell from REAP on being a cmatter. Find out more
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